The tree in Insights provides an in-depth view on which choices resonated with your viewers, as well as reflecting unbalanced distribution of views.

The tree will always reflect the tree structure in Eko Studio on the last Publish. When more than one Publish exists for the selected date range the project tree will reflect the later of the available publishes.

Switch to Interactions View to see the number of clicks made on the connections. Nodes: For each of the tree nodes, you are able to view the total number of views and the percentage of completed views. When a node is selected, the connections leading to it and connecting from it will be highlighted. Hover on the node to view a detailed node summary including:

Views – The total of times the node was played.

Completed views – The percent of viewers continuing to the next node.

Engaged viewers – The percent of viewers who were active (clicked on an interactive element) when watching the node.

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